Eat This Newsletter 091 Glut

Happy New Year, if it’s not too late for that sort of thing. I was away for about 3 weeks and it is 4 weeks since the last newsletter, so prepare for a bumper edition.

I know I complain too often that way too many of the things I find originate in the USA, so let’s start with some things from all over:

  1. From Deptford, in London, the closure of a pie and mash shop signifies far more than the closure of a pie and mash shop.
  2. From northern Tanzania, where some hunter‐gatherers do not eat a palaeo diet. Maybe they didn’t get the memo.
  3. From Ireland: The rise and fall of bread baking as a craft industry.
  4. From Belgium, a banana fave-off: Gros Michel vs Cavendish I should note that I was quite impressed by Gros Michel, but didn’t have a Cavendish on hand and wasn’t blind.
  5. And the ultimate story from somewhere else: Gluten Free Antarctica.
  6. And then, moving on

  7. The New York Times asked What Foods Are Banned in Europe but Not Banned in the U.S.? Is anything permitted in the EU but banned in the US?
  8. Like, maybe, microbial transglutaminase, a possible cause of coeliac disease.
  9. A Delectable Collection of Illustrated Gastronomy Books now at the Getty Research Institute.
  10. From empire-building plant products to forgotten flavourless relics: how spices fell out of f(l)avour.
  11. Food-based ethnic slurs, a New Year’s Guide. Use with discretion.
  12. After the episode on prison food, I wrote about last meals. Now Julie Green, one of the artists who worked with last meals, is interpreting prisoners’ first meals after exoneration.
  13. Innovation in meat space, which reminded me of a long-ago episode of the Planet Money podcast, Can You Patent a Steak?. (Yes, you can, an exception to the usual rule about simple questions in headlines.)
  14. Weight Loss Is a Rock Fight, in The Atlantic, is a pretty heart-breaking account.
  15. And here’s a final tip for readers in Europe, and eslewhere, who are fed up with US websites hiding behind a bunch of less-than-savoury cookies. You can always go to The Internet Archive and search there for a specific link. Like this one to that weight-loss article

New Year in the New World

Last night we popped a bottle of bubbly; not champagne but California sparkling wine. And yet, I went to bed puzzling about the labelling restrictions around true Champagne, so convincing had the bottle been. I swear I had seen the word “Champagne” on the bottle.

I was wrong.

Labels of Chandon sparkling wine

Whatever it was, it was a bit sweet for my taste, despite being labelled Brut. And it raised a couple of additional questions for me.

What’s the difference between méthode traditionelle and méthode champenoise? Not much, but enough.

What was the justification for dropping the “Moët &” when the company established in California? I’m guessing a very expensive consultancy suggested it, and I’d love to understand the reasoning.

Anyway, Happy New Year.

Facts about Champagne: Part 2 Product placement and public relations

Mme Pommery's establishment, outside Reims
Mme Pommery’s establishment, outside Reims

Cherubs crush grapes

This is the second of two episodes in which Dr Graham Harding traces the rise and rise of Champagne. In Part One, how the secondary fermentation that gives champagne its sparkle went from being a bad fault to a sought-after feature, as the drink itself became drier and drier to accompany food.

A Punch cartoon from 1862, as the elite was chasing champagne drier.

Generically, champagne signalled status, and the market grew, but the Champagne houses did not advertise to gain market share. Instead, they developed the black arts of product placement and public relations, none more so than Madame Pommery’s director of business in London, Adolphe Hubinet. Where he led, others followed.

Pommery placed in a Punch cartoon: Our Derby Day reserves.
Pommery placed in a Punch cartoon: Our Derby Day reserves.
Derby Day, by William Powell Frith.
Derby Day, by William Powell Frith (1856-8)

Finally, tip-toeing in champagne’s high-status footsteps came Babycham, prosecco and cava each with their own promise and allure. Graham Harding has views on them too.

Notes

  1. Ever wondered about the origins of the Champagne socialist? Jeremy Parzen tracked it down.
  2. Babycham rebooted, kinda sorta, plus the BBC takes a deeper dive into How Babycham changed British drinking habits.
  3. Spraying bubbly after a race? Blame Dan Gurney after his win in the 1967 Le Mans 24-hour.
  4. William Powell Frith’s The Derby Day (1856–8) courtesy of The Tate N00615 (Licenced CC-BY-NC-ND 3.0 (Unported), and taken from the Epsom and Ewell History Explorer, which has Jeroboams of additional information.

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Facts about Champagne: Part 1 Marketing, marketing, marketing

champagne bottle as cannon

Cherubs crush grapes

Le Petit Journal celebrates the bicentenary of the "invention" of champagneGraham Harding studied history at university and then built the biggest independent branding and marketing consultancy in the UK. Having cashed out, he went back to school, to research a doctoral thesis on the rise of champagne in Victorian England. Very appropriately, because that rise seems to have been driven almost exclusively by branding and marketing. What was originally a fault – re-fermentation that exploded barrels and was a liability in the cellar – became a feature that encapsulated gaiety and joi de vivre. And that got you drunker, quicker. From the all-seeing Dom Pérignon to the young bucks of London’s high society, champagne’s true history is absolutely intoxicating.

This is the first of two episodes in which Graham Harding pulled back the curtain on the myths that surround champagne.

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Eat This Newsletter 090 Sushi is a donut

  1. My absolute favourite this issue is The Cube Rule, though a real topologist would say that there are actually only four foods, rather than six. Andy Baio, who sent me there, also linked to Soup-Salad-Sandwich Space.
  2. Scientists Are Fighting For The Stricken Pickle Against This Tricky Disease. Proof, if proof were needed, that when some people say “pickle” they mean “cucumber”.
  3. A ruminative essay on the nature of terroir, prompted by studies of the microbes found on the same grapes, grape must and wines in different places. More research needed.
  4. What price cheap Wagyu beef? More cellular stuff, as the Just company (you know, egg-free mayo) inks an agreement to start its cow-free beef with actual Wagyu animals raised at Toriyama Ranch. And yes, there is a genetic component to the beef’s texture, but sheesh.
  5. Which makes it imperative I just leave this one here: What Kinds of Food Do You Serve at a Funeral?
  6. Quiz time: what is (claimed to be) Australia’s national drink? Where did it come from?
  7. Bread magazine has a started a series on Heirloom, Ancient, Heritage, and Landrace Grains. Part two covers The Biological Species of Ancient and Modern Wheats.
  8. The latest Salmonella in beef recall is up to 12 million pounds. That’s a lot of quarter pounders; 48 million, approximately.