Eat This Podcast
Talking about anything around food
Subscribe
Collections
Donate
Archive

Facts about Champagne: Part 1 Marketing, marketing, marketing

24 December 2018

champagne bottle as cannon

Podcast: Play in new window | Download (Duration: 27:47 — 22.4MB)

Subscribe: Google Podcasts | Spotify | Android | RSS | More

Cherubs crush grapes

Le Petit Journal celebrates the bicentenary of the "invention" of champagneGraham Harding studied history at university and then built the biggest independent branding and marketing consultancy in the UK. Having cashed out, he went back to school, to research a doctoral thesis on the rise of champagne in Victorian England. Very appropriately, because that rise seems to have been driven almost exclusively by branding and marketing. What was originally a fault – re-fermentation that exploded barrels and was a liability in the cellar – became a feature that encapsulated gaiety and joi de vivre. And that got you drunker, quicker. From the all-seeing Dom Pérignon to the young bucks of London’s high society, champagne’s true history is absolutely intoxicating.

This is the first of two episodes in which Graham Harding pulled back the curtain on the myths that surround champagne.

huffduffer icon   Huffduff it

Filed under:
Podcasts

26 thoughts on Facts about Champagne: Part 1 Marketing, marketing, marketing

You might also like:

  1. Long live the Carolina African Runner Who cares whether it really is the “ur-peanut” of the American South Is the Carolina Runner No.4 peanut "the first peanut cultivated in North America" and does it matter anyway? ...
  2. Facts about Champagne: Part 2 Product placement and public relations There's nothing new about persuading influencers to quaff your brand of bubbly...
  3. Industrial strength craft beer What matters is not how little beer you make, but how carefully you make your beer....
  4. Who owns whom in the food industry Made from concentrate The number of firms that own the food brands you see is much smaller than you think. That's not good for consumers or suppliers....
email log Instagram logo mastodon logo Micro Blog logo Email logo

Search

About Eat This Podcast

Eat This Podcast has been going since March 2013. That’s a long time in podcast world. In that time, it has twice been nominated for a James Beard Award, although it remains a labour of love rather than a search for glory.

I am a biologist with a keen interest in food and agriculture. Eat This Podcast allows me to pursue my interests and share what I find.

I owe an immense debt of gratitude to all the guests who agree to be on the show, to the professional broadcasters who trained me, and to the software that allows me to do all this myself.

Subscribe here to get an email for each new episode. Between episodes, Eat This Newsletter brings you a selection of choice items I’ve found.

You will need to confirm your subscription, so look out for that and, maybe, check your spam folder.

Non-podcast News

Help Keep the Lights On

Ratings and reviews are great. So is an actual donation.

Elsewhere

There are other places I write and respond.

Our Daily Bread

Our Daily Bread was a series of micro-episodes on the history of wheat and bread, with an episode every day through the month of August 2018.

Posts are in correct chronological order, so you need to scroll to the bottom to find the latest.